Friday, 9 December 2011

Story board


Mind Map

30.1.5

http://www.youtube.com/watch?v=-xKJW9ZfDjs
 Gucci advertisement

This advertisement is designed for the demographic of A and B. People who are highly skilled and highly paid. In reference to Maslow hierarchy table, this isn't a need, its something social. As it is displayed without product price and just the Brand, it becomes visible that this is an expensive product.

http://www.youtube.com/watch?v=3apKhUHn4oM
Asda

This advertisement is designed from E to C1 demographic. The use of price promise is deigned to draw the attention of people who don't have a massive disposable income, but where value matters, from Students to nurses who still owe money.

http://www.youtube.com/watch?v=EHFKE6PD_6U

Marks and Spencer

This advertisement is aimed for C1 to A on the demographic chart. This is completely opposite in comparison to the ASDA advertisement because instead of selling the value, they are trying to sell the product; by influencing some sexual nature on it, making it desirable.

30.1.4

http://www.youtube.com/watch?v=SP8E6ouSiC0
Cadbury
This advertisement has a unique selling point, because theres no mention of the product, chocolate, until the end, nor is there any relevance to the product. However, the reason this had become one of the most iconic advertisements of all time is because of its style, its catchy, the beat to the song is unique. Infact, due to the popularity of this advertisement, the original song from Phil Collins re-enterd the charts.

http://www.youtube.com/watch?v=dzcRSr6PW_o
The F word
This advertisement is designed to raise awareness, and so it has. The use of the sound beep to cover up the 'F' word is instantly assumed that the word is a rude one, a taboo word on television. However, they are substituting that word for Famine. The advertisement drew a lot of attention, and even though it caused a lot of controversy, its had become successful because it raises awareness.

http://www.youtube.com/watch?v=47LCLoidJh4
Awareness test!
So this starts of as a normal advertisement, a brainteaser, asking you to count the passes made. As the audience focuses on that and probably get the right answer, the advertisement narrator actually announces that there is a bear moonwalking. This had become transparent to the audience. This creates a guilt feeling emotion.

30.1.3

Thursday, 8 December 2011

30.4

Evaluation

This is an evaluation for my Red bull advertisement. The advertisement is of the product red bull energy drink. The advertisement starts off with one of the protagonist taking red bull from the ramp, then as the song gathers pace, they begin to warm up by riding around. As soon as the first bass drops the BMX skill kicks in, in time with the bass, giving it a cool effect. As the speed progresses, we have shot shots of the skills.

The advertisement which is thirty six seconds then ended with still motion images of the red bull can, with the images panning the can until its taken.

In heign sight  i do believe the filming went only ok, due to the fact that the weather was poor and the location, Brixton Bowls is located outside, causing it to be slippery. The editing went well with the footage used, could of done a bit better but it was ok. The actual filming shot was good. Sami had creative ideas and make it really good.

What pleased me with the advertisement is that it we worked coherently and knew the deal line well. We edititied the footage as a team, so everyone had their say in which footage worked and which didn't. As a change we used DLSR instead, at first we used a Nikon d90 with a lenses that covered 85mm, then we used another camera with a lenes of 55mm. A 35 lense was also used. It had a different effect from the normal hand held camera.

I am content with the location choices, Brixton Bowl offers a wide range of tricks, giving us a cool selection of footages.

In comparison to Red bull ads, they don't correlate, normaly red bull would have small funny animated ads, however, their campagins like Red bull ramapage are very similar to what we did. We decided to do it like this because we believe it represents it more, a bit more influential and a bit more fun.

The persuasive techniques we used was to advertise a lifestyle rather than the product, seeing we didnt show the product as much but we showed a life style more.

I believe the product would be successful because its contemporary still of advertisement you see for other products.

To conclude, I was pleased with the overall outcome because we had a few difficulties, however, we learnt that DSLR are more fun and clearer to use.

Thursday, 17 November 2011

30.1.2

Type of persuasive technique Link to an advert which uses this technique  
The Anecdote: Personal experience or story which is sold to us as proof.
http://www.youtube.com/watch?v=FruQGPMM750

This advetisment tries to emuate the emotion one ffels when they are told that a loved one has cancer. This tries to engage the audience through the face to face style approach ; personalising it.  
 Adjectives: Crisp, fresh, healthy, nutritious, etc
http://www.youtube.com/watch?v=zjNkZa-bP5k

This marks and Spencer style of advertisement has become a trade mark in style. M and S advertises their food not only as organic, but make the audience lust for it. The creators of the ad acknowledges that sex sells, and incorporate it into this ad.  
Repetition: Key points, positives about the product, themes etc
http://www.youtube.com/watch?v=4Ust9YBlEfY

This is undoubtedly one of the most successful advertisement in terms of the audience remembering it well. Using cleaver animation skills and play on words this has become a hit.  
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
http://www.youtube.com/watch?v=Qzsru0TtV60&feature=related  
Fact: A statement that is true and can be proven.
http://www.youtube.com/watch?v=tcWJF9XvEVY

Asda uses a third party to keep their numbers facts.

History of Advertisments!

They are everywhere you look, you often hear it, however they are sometimes transparent to your knowing. They are there to persuade you to change you, change your phone, change your energy provider to changing your garments.

At first it was basic, product and price - then more contemporary, it has become subliminal. that split second in a  James Bond film you notice his rolex, that's a form of advertising, and would of cost millions.

Advertising has become the worlds biggest media platform, producing millions to billions a year. Its the one platform which can be repatative but still have such an impact. One of the most successful advertisement of recent years is the I pod apple campaign, not only where they selling a product, but a unity. Since the Ads being seen with a white pair of headphones would instantly label you as an I POD user.

Wednesday, 9 November 2011

Ad analysis!

Simple Apple.

Apple is a company now known for the user interaction and simplicity - everything Steve Jobs strived for. so why should the advertisements be any different

three key factors

Music - Using famous songs always help, here we have Daft punk,legendary music producers.

The whie ear phones - This has become more than a fashion accessory, this has become a sign of unity - owning these ear phone is a symbol that you too have an ipod. Cleaver marketing.

Silhouette- The use of this is to keep it simple. keep it interesting and keep it fun.

Ad analysis!

The Skoda Advertisments!

This tv ad is actually a response to a previous advertisment which skoda launched a few years earlier. The previous one was sucesful, however, this almost feels as it ridicules it and gives the car company a more fiery edge feel.

Tyhree major Factors!

one - Normally when a comapny decides to do sequals to their existing sucesful  ad it becomes a huge iratating failure - compre the meerkat comes to mind - keeping it fresh is vital. This ad was more fiery, advertusous and more bruatl, giving the mpression that the vehical is a beast.

Two - The song.  This is  the same song as the original happy churpy one, hoever, throw in a electric guitar and some new vocals you got a completley differnt song and meaning,

Three - Creativity. The previous ad was skoda producing a car out of cake, this time it was through snakes venom and an angry mad with dangerous teeth.

Introduction to Advertising!

Advertisment - definition
A form of comunication to persuade a viewer/audience to partake in an even, sell a product or promote.

Advertising has become one of the richest platforms in media, being displayed everywhere, from football matches to the tv, even sublimely in movies.

The infamous Gorilla 
If the product name wasn't displayed throughout this advertisement, you probably would not of guessed that this drumming Gorilla to Phil Collins in the air has is trying to promote chocolate, however, this is one of the most sucessful contempoary advertisment.

There are three factors which makes this sucessfull.
One - Cadbury took a well known song, added a few drumming hear and there to make this classic feel modern, allowing this to become as catchy as the common cold. The song actually came back into the charts.

Two - the brand name was there, but it seems as it wasn't, this allows the viewer to ponder on what the comany was, allowing them to refelect about Cadbury and its products.

Three - This advertisement was out the blue. In comparison to the previous cadbury adverts, this was more far fetched and bizarre, in comparison to the others- which was relevant to chocolate. This new twist of advertisement allowed it to become more fun and exciting.

Monday, 17 October 2011

Key Terms      Glossary terms

Video format – Video format is the different file types avaialbe to video. For example there is wmv which is designed for windows, mov is quicktime and FLV is flash. For example in terms of imagery, JPEG is the most easy access file, rather than RAW and others.  AVI – audio visual interleave.

Streaming – video streaming is which you are reciveing files through the Internet to view footages. Video streaming is used widely with Websites such as BBCiplayer or Youtube.

File compression – file or data compression is when ones file is compressed to a smaller size, making it easier to upload to the internet, so less file has to be streamed online. Uploading videos to youtube will help when your file is compressed, it will make it easier to upload and download.

Aspect ratio – Aspect ratio is the ration between the width to the height of the screen. More common screens such as FLAT screen tv and LCD screens have the ration 16:9 and 4:3 is Most computer monitors.

Frame rates – Frame rates is the frequency in which image pace is received, this is called frames for individual frames.

The sub servant chicken!

This was a stepping stone in advertising; Burger king took selling fast food to another level. Using programming to develop a ad where the consumer interacts with the actual advertisements allows demographic to become personal with it.

The ad was released online where you would take command of a human chicken in an apartment. Typing in a command into the box would automate a feature - i.e. sit down and the chicken would sit down.

However, this had nothing to do with Burger king, yet it was super effective...why? because this would get the consumer to think about the program with their friends, where burger king would be mentioned.

Scripts

Script

Scene one – Introduction
Five shot rule.        
Medium shot
Introduction to music
Have opening scene with me doing something normal – listen to music or on the phone. Then have camera man watch me playing table tennis and get my name.
Scene two – Media related
Shot from down below with high angle.
This scene will be about the last film watched. – drive. It will have me discussing the effects of the film from a media aspect.
Scene three - My likes.
Zoom in shot from medium to close up
Will have footage form youtube of my favorite football players. Then will have me discussing why I like football, the team I support and the players I like. Robin van persie. Ronadlinho zidane and ibrahimovic.
Scene Four - /my taste in music.
Medium shot
This will be me discussing my likes in music… genres and style and why I like it.
Scene Five – the closing scene
This will be a scene where I will add humor into it. Have a far shot of my phone or mp3 being robbed of me… linking to the first scenes.

Friday, 14 October 2011

Evaluation Task 6

Task Six
In hindsight, I believe that my execution of the weekly targets and the lesson logs have been successful. I have reached my overall target of producing a video about myself and posting it on my blog. 


To meet my target of completing my production I had to produce weekly targets, helping me spread out the workload. Organisation is key to success.  

To have a well-organised production, I wrote a script, helping me plan my shooting. This compiled of shots angles, what I am going to say and the settings. The script; in hindsight was very helpful for me to achieving a well planned out executed video, however, in the future I plan to have the effects written in the script.

A major stepping stone and learn curve for me what to use the software to help me achieve a well-produced video. Adobe premier pro and Final cut was the software used; different from each other, both having their pros and cons. The reason why I used adobe premier pro is because it is designed for a Windows operating system, rather than Mac, allowing me to use it at home, Final cut is designed for Mac. 

The five shot rule was very educational upon helping me through out this course:
  1. 1. Close up on hands
  2. 2. Close up on face
  3. 3. Wide shot
  4. 4. Over the shoulder
  5. 5. Creative shot

The five shot rule was used in my video production, helping me create a smooth transition from one set of frames to another set of frames. Also, the creative shots I used were zoom in and out from medium shot to close up – helping me engage with the viewer. 

Discovering how to use the camera effectively with and without a stand to help produce good shots was enjoyable. 

To motivate me as a learner – an effective learner- I just needed to be engaged in the activities more. Bit more known in the teamwork. The independent work I was fine, I just needed to post my ideas a bit more widely. 

The comments about my video production have helped me understand how to shoot more effectively and how to make the shooting more effective. I understood from the feedback that my sounds quality isn’t the greatest, which in the future will help me focus more attention on that.

Personally, I think I can improve on my editing, I believe I can be more creative to produce a better selection of shots – something to capture the attention more. 

My overall view of my video is that I believe its good in terms of visual footage and information. I tried to add humour with me getting my headphones stolen at the end of the video, linking to the intro where I start up the music. I also tried to be as informative as I can be, giving reasons why I am in media. 

The overall unit gave me a clear perspective on video shooting and how to make shots effective. The viral marketing research was the most effective for me in terms of what I want to do when I finish studying this course.             

Evaluation Task 4

Task 4

This essay is an evaluation of the video production I have completed for Unit 62; I will be evaluating and reflecting on how I believe I have done, on how my peers have critically analyzed my footage and on how I will improve my videos in the future. 

The content of the video is based all around me, on what hobbies I like, influential people and why I chose media. It also includes a few likes and dislikes. I used shots such as medium body shot to show me as an equal amongst others, however, I also used a low shot aiming high to show that I do poses knowledge in a few media platforms.

The section of the film, which I believe is effective, is the beginning shots, where I took into account the five shot rules, giving it a simple and basic feel. Playing the music in the first shots generates a feel of beginning. Allowing the viewers to become more interacted with the footage. This will be a common expectation in the advertising world, where you have to grab the viewer’s attention within seconds. 

Considering the feed back that I have received from my peers, I understand that the sound quality of my footage can be more accurate and more fluid, and that is something I believe I do need to improve on, as it isn’t the best aspect which I’m strong at. Another aspect that I should improve on is the transitions from one frame to another, I would like this to be smoother and at a good tempo – hopefully having a correlation with the music. 

There is a lot of difference between a professionally produced video, and mine and that also includes money and equipment. Time is also an aspect. Having only used Final cut pro for a short time does not compare to professionals. The quality of footage also contains a massive gap – giving me an insight of how to make it better. One thing I can be content with is the actual information.

To improve my videos for the future, I shall spend more time focusing on editing, making the sound of higher quality, easier to hear and making the music a bit more inter linked with the footage. Improving my transitions is something I will definitely need to improve, allowing me to make a smoother video.

To conclude, the feedback from my peers has educated me on what I need to change and what was effective.

Tuesday, 20 September 2011

Video Analysis

mour"This is zee German!"

This hilarious advertisment is released by Berlitz language school, where they use "play-on-words" to create a clever and unique commercial. Since release the ad has reached over twenty five thousands views on the video website youtube.

The opening scene shows the manager in command; using cut scene to demonstrate his power over the employee, frequent talk- loud and provocative; deep strong german accent.  After the exit of the manager, the rookie employee is left to fend for himself, with images of him becoming comfortable with his surroundings.

"we are sinking - mayday" is repeated over and over. The reply is "we are the germans", because of his soft voice, this infuences and comical side, becoming funny and humourous, with an almost "lisp" like pronounciation.

"we are sinking!" This is the queue for the on line knock out. " what are you sinking about." This portrays his innocence and the need for one to learn english at a higher level, which Berlitz offers.

the demographic for this ad is generally any gender, up to the age of around forty. This is a very open advertisement.

Tv and the internet, the two largest media platforms enables advertisements to be seen worldwide.

Friday, 16 September 2011

Video Analysis




The Big beer ad

This is the Austrailian company Carlton Draught's infamous "big beer ad".
The video starts of to the song of O Fortuna from Carmina Burana; where 'funny' beer lyrics is sang along. The video is influenced by beer, and in event to the title "the big beer ad" it is refrenced in the song, also is is the price, which creates humour. The scene starts of with men dressed in yellow overall charging towards men dressed in red overalls, chanting in rhythem to the song, with quiet funny lyrics, " This is ad is expensive." the us of the word "bloody", which is  a difficult word to use in advertising on mainstream creates a comical scene.

The unique factor is that the yellow overalls are charging in a group which looks like a glass of beer, and the red overalls are the upper body, with a hand and face.

0:32 seconds into the clip you will see the yellow overalls climbing over a fence - hilarious -  numerous members of the yellow trip over the fencing, giving this "braveheart" like advert a nice comical side.

The ad has since recived hits over one point five million, becoming an instant phenomanom.

Beer; mans favourite drink - this advertisment is purely desinged for a demographic of an age above eighteen, the legal age for drinking. The advertisment is mainly aimed at men because the assosiation with beer is men.

This advertisment has been view on the internet and TV, the two biggest media platforms.
This intelegent yet humourous advertisment is designed to encapture the audience with a war style advertisment, fighting and beer - three of mans' favourite things. The ending doesnt end in the expected fighting but ends instead with the cycle of drinking beer.

The overall quality of the video isnt that great, due to the fact its uploaded on youtube with a compressed file, saving memoary and time. However, due to that fact its on a 4:3 screen, and intended for a 16:9 screen the image quality has been compramised.

My first post

This is my first post and this is my introduction. My name is Christian and I am a student of media.

My hobbies are mountain biking, get an adrenaline rush.

Music wise, I'm quiet open, but at the moment I'm on a Dub step thing.