Advertisment - definition
A form of comunication to persuade a viewer/audience to partake in an even, sell a product or promote.
Advertising has become one of the richest platforms in media, being displayed everywhere, from football matches to the tv, even sublimely in movies.
The infamous Gorilla
If the product name wasn't displayed throughout this advertisement, you probably would not of guessed that this drumming Gorilla to Phil Collins in the air has is trying to promote chocolate, however, this is one of the most sucessful contempoary advertisment.
There are three factors which makes this sucessfull.
One - Cadbury took a well known song, added a few drumming hear and there to make this classic feel modern, allowing this to become as catchy as the common cold. The song actually came back into the charts.
Two - the brand name was there, but it seems as it wasn't, this allows the viewer to ponder on what the comany was, allowing them to refelect about Cadbury and its products.
Three - This advertisement was out the blue. In comparison to the previous cadbury adverts, this was more far fetched and bizarre, in comparison to the others- which was relevant to chocolate. This new twist of advertisement allowed it to become more fun and exciting.
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