The Anecdote: Personal experience or story which is sold to us as proof.
http://www.youtube.com/watch?v=FruQGPMM750
This advetisment tries to emuate the emotion one ffels when they are told that a loved one has cancer. This tries to engage the audience through the face to face style approach ; personalising it.
Adjectives: Crisp, fresh, healthy, nutritious, etc
http://www.youtube.com/watch?v=zjNkZa-bP5k
This marks and Spencer style of advertisement has become a trade mark in style. M and S advertises their food not only as organic, but make the audience lust for it. The creators of the ad acknowledges that sex sells, and incorporate it into this ad.
Repetition: Key points, positives about the product, themes etc
http://www.youtube.com/watch?v=4Ust9YBlEfY
This is undoubtedly one of the most successful advertisement in terms of the audience remembering it well. Using cleaver animation skills and play on words this has become a hit.
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
http://www.youtube.com/watch?v=Qzsru0TtV60&feature=related
Fact: A statement that is true and can be proven.
http://www.youtube.com/watch?v=tcWJF9XvEVY
Asda uses a third party to keep their numbers facts.
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