Simple Apple.
Apple is a company now known for the user interaction and simplicity - everything Steve Jobs strived for. so why should the advertisements be any different
three key factors
Music - Using famous songs always help, here we have Daft punk,legendary music producers.
The whie ear phones - This has become more than a fashion accessory, this has become a sign of unity - owning these ear phone is a symbol that you too have an ipod. Cleaver marketing.
Silhouette- The use of this is to keep it simple. keep it interesting and keep it fun.
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