The Skoda Advertisments!
This tv ad is actually a response to a previous advertisment which skoda launched a few years earlier. The previous one was sucesful, however, this almost feels as it ridicules it and gives the car company a more fiery edge feel.
Tyhree major Factors!
one - Normally when a comapny decides to do sequals to their existing sucesful ad it becomes a huge iratating failure - compre the meerkat comes to mind - keeping it fresh is vital. This ad was more fiery, advertusous and more bruatl, giving the mpression that the vehical is a beast.
Two - The song. This is the same song as the original happy churpy one, hoever, throw in a electric guitar and some new vocals you got a completley differnt song and meaning,
Three - Creativity. The previous ad was skoda producing a car out of cake, this time it was through snakes venom and an angry mad with dangerous teeth.
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