30.1.4

http://www.youtube.com/watch?v=SP8E6ouSiC0
Cadbury
This advertisement has a unique selling point, because theres no mention of the product, chocolate, until the end, nor is there any relevance to the product. However, the reason this had become one of the most iconic advertisements of all time is because of its style, its catchy, the beat to the song is unique. Infact, due to the popularity of this advertisement, the original song from Phil Collins re-enterd the charts.

http://www.youtube.com/watch?v=dzcRSr6PW_o
The F word
This advertisement is designed to raise awareness, and so it has. The use of the sound beep to cover up the 'F' word is instantly assumed that the word is a rude one, a taboo word on television. However, they are substituting that word for Famine. The advertisement drew a lot of attention, and even though it caused a lot of controversy, its had become successful because it raises awareness.

http://www.youtube.com/watch?v=47LCLoidJh4
Awareness test!
So this starts of as a normal advertisement, a brainteaser, asking you to count the passes made. As the audience focuses on that and probably get the right answer, the advertisement narrator actually announces that there is a bear moonwalking. This had become transparent to the audience. This creates a guilt feeling emotion.