30.1.5

http://www.youtube.com/watch?v=-xKJW9ZfDjs
 Gucci advertisement

This advertisement is designed for the demographic of A and B. People who are highly skilled and highly paid. In reference to Maslow hierarchy table, this isn't a need, its something social. As it is displayed without product price and just the Brand, it becomes visible that this is an expensive product.

http://www.youtube.com/watch?v=3apKhUHn4oM
Asda

This advertisement is designed from E to C1 demographic. The use of price promise is deigned to draw the attention of people who don't have a massive disposable income, but where value matters, from Students to nurses who still owe money.

http://www.youtube.com/watch?v=EHFKE6PD_6U

Marks and Spencer

This advertisement is aimed for C1 to A on the demographic chart. This is completely opposite in comparison to the ASDA advertisement because instead of selling the value, they are trying to sell the product; by influencing some sexual nature on it, making it desirable.