30.4

Evaluation

This is an evaluation for my Red bull advertisement. The advertisement is of the product red bull energy drink. The advertisement starts off with one of the protagonist taking red bull from the ramp, then as the song gathers pace, they begin to warm up by riding around. As soon as the first bass drops the BMX skill kicks in, in time with the bass, giving it a cool effect. As the speed progresses, we have shot shots of the skills.

The advertisement which is thirty six seconds then ended with still motion images of the red bull can, with the images panning the can until its taken.

In heign sight  i do believe the filming went only ok, due to the fact that the weather was poor and the location, Brixton Bowls is located outside, causing it to be slippery. The editing went well with the footage used, could of done a bit better but it was ok. The actual filming shot was good. Sami had creative ideas and make it really good.

What pleased me with the advertisement is that it we worked coherently and knew the deal line well. We edititied the footage as a team, so everyone had their say in which footage worked and which didn't. As a change we used DLSR instead, at first we used a Nikon d90 with a lenses that covered 85mm, then we used another camera with a lenes of 55mm. A 35 lense was also used. It had a different effect from the normal hand held camera.

I am content with the location choices, Brixton Bowl offers a wide range of tricks, giving us a cool selection of footages.

In comparison to Red bull ads, they don't correlate, normaly red bull would have small funny animated ads, however, their campagins like Red bull ramapage are very similar to what we did. We decided to do it like this because we believe it represents it more, a bit more influential and a bit more fun.

The persuasive techniques we used was to advertise a lifestyle rather than the product, seeing we didnt show the product as much but we showed a life style more.

I believe the product would be successful because its contemporary still of advertisement you see for other products.

To conclude, I was pleased with the overall outcome because we had a few difficulties, however, we learnt that DSLR are more fun and clearer to use.