Video Analysis

The Big beer ad

This is the Austrailian company Carlton Draught's infamous "big beer ad".
The video starts of to the song of O Fortuna from Carmina Burana; where 'funny' beer lyrics is sang along. The video is influenced by beer, and in event to the title "the big beer ad" it is refrenced in the song, also is is the price, which creates humour. The scene starts of with men dressed in yellow overall charging towards men dressed in red overalls, chanting in rhythem to the song, with quiet funny lyrics, " This is ad is expensive." the us of the word "bloody", which is  a difficult word to use in advertising on mainstream creates a comical scene.

The unique factor is that the yellow overalls are charging in a group which looks like a glass of beer, and the red overalls are the upper body, with a hand and face.

0:32 seconds into the clip you will see the yellow overalls climbing over a fence - hilarious -  numerous members of the yellow trip over the fencing, giving this "braveheart" like advert a nice comical side.

The ad has since recived hits over one point five million, becoming an instant phenomanom.

Beer; mans favourite drink - this advertisment is purely desinged for a demographic of an age above eighteen, the legal age for drinking. The advertisment is mainly aimed at men because the assosiation with beer is men.

This advertisment has been view on the internet and TV, the two biggest media platforms.
This intelegent yet humourous advertisment is designed to encapture the audience with a war style advertisment, fighting and beer - three of mans' favourite things. The ending doesnt end in the expected fighting but ends instead with the cycle of drinking beer.

The overall quality of the video isnt that great, due to the fact its uploaded on youtube with a compressed file, saving memoary and time. However, due to that fact its on a 4:3 screen, and intended for a 16:9 screen the image quality has been compramised.