mour"This is zee German!"
This hilarious advertisment is released by Berlitz language school, where they use "play-on-words" to create a clever and unique commercial. Since release the ad has reached over twenty five thousands views on the video website youtube.
The opening scene shows the manager in command; using cut scene to demonstrate his power over the employee, frequent talk- loud and provocative; deep strong german accent. After the exit of the manager, the rookie employee is left to fend for himself, with images of him becoming comfortable with his surroundings.
"we are sinking - mayday" is repeated over and over. The reply is "we are the germans", because of his soft voice, this infuences and comical side, becoming funny and humourous, with an almost "lisp" like pronounciation.
"we are sinking!" This is the queue for the on line knock out. " what are you sinking about." This portrays his innocence and the need for one to learn english at a higher level, which Berlitz offers.
the demographic for this ad is generally any gender, up to the age of around forty. This is a very open advertisement.
Tv and the internet, the two largest media platforms enables advertisements to be seen worldwide.
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