The ad was released online where you would take command of a human chicken in an apartment. Typing in a command into the box would automate a feature - i.e. sit down and the chicken would sit down.
Monday, 17 October 2011
The sub servant chicken!
This was a stepping stone in advertising; Burger king took selling fast food to another level. Using programming to develop a ad where the consumer interacts with the actual advertisements allows demographic to become personal with it.
The ad was released online where you would take command of a human chicken in an apartment. Typing in a command into the box would automate a feature - i.e. sit down and the chicken would sit down.
However, this had nothing to do with Burger king, yet it was super effective...why? because this would get the consumer to think about the program with their friends, where burger king would be mentioned.
The ad was released online where you would take command of a human chicken in an apartment. Typing in a command into the box would automate a feature - i.e. sit down and the chicken would sit down.
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment