30.1.2

Type of persuasive technique Link to an advert which uses this technique  
The Anecdote: Personal experience or story which is sold to us as proof.
http://www.youtube.com/watch?v=FruQGPMM750

This advetisment tries to emuate the emotion one ffels when they are told that a loved one has cancer. This tries to engage the audience through the face to face style approach ; personalising it.  
 Adjectives: Crisp, fresh, healthy, nutritious, etc
http://www.youtube.com/watch?v=zjNkZa-bP5k

This marks and Spencer style of advertisement has become a trade mark in style. M and S advertises their food not only as organic, but make the audience lust for it. The creators of the ad acknowledges that sex sells, and incorporate it into this ad.  
Repetition: Key points, positives about the product, themes etc
http://www.youtube.com/watch?v=4Ust9YBlEfY

This is undoubtedly one of the most successful advertisement in terms of the audience remembering it well. Using cleaver animation skills and play on words this has become a hit.  
Statistics: Often presented as factually accurate but sometimes they are a bit dubious.
http://www.youtube.com/watch?v=Qzsru0TtV60&feature=related  
Fact: A statement that is true and can be proven.
http://www.youtube.com/watch?v=tcWJF9XvEVY

Asda uses a third party to keep their numbers facts.

History of Advertisments!

They are everywhere you look, you often hear it, however they are sometimes transparent to your knowing. They are there to persuade you to change you, change your phone, change your energy provider to changing your garments.

At first it was basic, product and price - then more contemporary, it has become subliminal. that split second in a  James Bond film you notice his rolex, that's a form of advertising, and would of cost millions.

Advertising has become the worlds biggest media platform, producing millions to billions a year. Its the one platform which can be repatative but still have such an impact. One of the most successful advertisement of recent years is the I pod apple campaign, not only where they selling a product, but a unity. Since the Ads being seen with a white pair of headphones would instantly label you as an I POD user.

Ad analysis!

Simple Apple.

Apple is a company now known for the user interaction and simplicity - everything Steve Jobs strived for. so why should the advertisements be any different

three key factors

Music - Using famous songs always help, here we have Daft punk,legendary music producers.

The whie ear phones - This has become more than a fashion accessory, this has become a sign of unity - owning these ear phone is a symbol that you too have an ipod. Cleaver marketing.

Silhouette- The use of this is to keep it simple. keep it interesting and keep it fun.

Ad analysis!

The Skoda Advertisments!

This tv ad is actually a response to a previous advertisment which skoda launched a few years earlier. The previous one was sucesful, however, this almost feels as it ridicules it and gives the car company a more fiery edge feel.

Tyhree major Factors!

one - Normally when a comapny decides to do sequals to their existing sucesful  ad it becomes a huge iratating failure - compre the meerkat comes to mind - keeping it fresh is vital. This ad was more fiery, advertusous and more bruatl, giving the mpression that the vehical is a beast.

Two - The song.  This is  the same song as the original happy churpy one, hoever, throw in a electric guitar and some new vocals you got a completley differnt song and meaning,

Three - Creativity. The previous ad was skoda producing a car out of cake, this time it was through snakes venom and an angry mad with dangerous teeth.

Introduction to Advertising!

Advertisment - definition
A form of comunication to persuade a viewer/audience to partake in an even, sell a product or promote.

Advertising has become one of the richest platforms in media, being displayed everywhere, from football matches to the tv, even sublimely in movies.

The infamous Gorilla 
If the product name wasn't displayed throughout this advertisement, you probably would not of guessed that this drumming Gorilla to Phil Collins in the air has is trying to promote chocolate, however, this is one of the most sucessful contempoary advertisment.

There are three factors which makes this sucessfull.
One - Cadbury took a well known song, added a few drumming hear and there to make this classic feel modern, allowing this to become as catchy as the common cold. The song actually came back into the charts.

Two - the brand name was there, but it seems as it wasn't, this allows the viewer to ponder on what the comany was, allowing them to refelect about Cadbury and its products.

Three - This advertisement was out the blue. In comparison to the previous cadbury adverts, this was more far fetched and bizarre, in comparison to the others- which was relevant to chocolate. This new twist of advertisement allowed it to become more fun and exciting.