Friday, 9 December 2011
30.1.5
http://www.youtube.com/watch?v=-xKJW9ZfDjs
Gucci advertisement
This advertisement is designed for the demographic of A and B. People who are highly skilled and highly paid. In reference to Maslow hierarchy table, this isn't a need, its something social. As it is displayed without product price and just the Brand, it becomes visible that this is an expensive product.
http://www.youtube.com/watch?v=3apKhUHn4oM
Asda
This advertisement is designed from E to C1 demographic. The use of price promise is deigned to draw the attention of people who don't have a massive disposable income, but where value matters, from Students to nurses who still owe money.
http://www.youtube.com/watch?v=EHFKE6PD_6U
Marks and Spencer
This advertisement is aimed for C1 to A on the demographic chart. This is completely opposite in comparison to the ASDA advertisement because instead of selling the value, they are trying to sell the product; by influencing some sexual nature on it, making it desirable.
Gucci advertisement
This advertisement is designed for the demographic of A and B. People who are highly skilled and highly paid. In reference to Maslow hierarchy table, this isn't a need, its something social. As it is displayed without product price and just the Brand, it becomes visible that this is an expensive product.
http://www.youtube.com/watch?v=3apKhUHn4oM
Asda
This advertisement is designed from E to C1 demographic. The use of price promise is deigned to draw the attention of people who don't have a massive disposable income, but where value matters, from Students to nurses who still owe money.
http://www.youtube.com/watch?v=EHFKE6PD_6U
Marks and Spencer
This advertisement is aimed for C1 to A on the demographic chart. This is completely opposite in comparison to the ASDA advertisement because instead of selling the value, they are trying to sell the product; by influencing some sexual nature on it, making it desirable.
30.1.4
http://www.youtube.com/watch?v=SP8E6ouSiC0
Cadbury
This advertisement has a unique selling point, because theres no mention of the product, chocolate, until the end, nor is there any relevance to the product. However, the reason this had become one of the most iconic advertisements of all time is because of its style, its catchy, the beat to the song is unique. Infact, due to the popularity of this advertisement, the original song from Phil Collins re-enterd the charts.
http://www.youtube.com/watch?v=dzcRSr6PW_o
The F word
This advertisement is designed to raise awareness, and so it has. The use of the sound beep to cover up the 'F' word is instantly assumed that the word is a rude one, a taboo word on television. However, they are substituting that word for Famine. The advertisement drew a lot of attention, and even though it caused a lot of controversy, its had become successful because it raises awareness.
http://www.youtube.com/watch?v=47LCLoidJh4
Awareness test!
So this starts of as a normal advertisement, a brainteaser, asking you to count the passes made. As the audience focuses on that and probably get the right answer, the advertisement narrator actually announces that there is a bear moonwalking. This had become transparent to the audience. This creates a guilt feeling emotion.
Cadbury
This advertisement has a unique selling point, because theres no mention of the product, chocolate, until the end, nor is there any relevance to the product. However, the reason this had become one of the most iconic advertisements of all time is because of its style, its catchy, the beat to the song is unique. Infact, due to the popularity of this advertisement, the original song from Phil Collins re-enterd the charts.
http://www.youtube.com/watch?v=dzcRSr6PW_o
The F word
This advertisement is designed to raise awareness, and so it has. The use of the sound beep to cover up the 'F' word is instantly assumed that the word is a rude one, a taboo word on television. However, they are substituting that word for Famine. The advertisement drew a lot of attention, and even though it caused a lot of controversy, its had become successful because it raises awareness.
http://www.youtube.com/watch?v=47LCLoidJh4
Awareness test!
So this starts of as a normal advertisement, a brainteaser, asking you to count the passes made. As the audience focuses on that and probably get the right answer, the advertisement narrator actually announces that there is a bear moonwalking. This had become transparent to the audience. This creates a guilt feeling emotion.
Thursday, 8 December 2011
30.4
Evaluation
This is an evaluation for my Red bull advertisement. The advertisement is of the product red bull energy drink. The advertisement starts off with one of the protagonist taking red bull from the ramp, then as the song gathers pace, they begin to warm up by riding around. As soon as the first bass drops the BMX skill kicks in, in time with the bass, giving it a cool effect. As the speed progresses, we have shot shots of the skills.
The advertisement which is thirty six seconds then ended with still motion images of the red bull can, with the images panning the can until its taken.
In heign sight i do believe the filming went only ok, due to the fact that the weather was poor and the location, Brixton Bowls is located outside, causing it to be slippery. The editing went well with the footage used, could of done a bit better but it was ok. The actual filming shot was good. Sami had creative ideas and make it really good.
What pleased me with the advertisement is that it we worked coherently and knew the deal line well. We edititied the footage as a team, so everyone had their say in which footage worked and which didn't. As a change we used DLSR instead, at first we used a Nikon d90 with a lenses that covered 85mm, then we used another camera with a lenes of 55mm. A 35 lense was also used. It had a different effect from the normal hand held camera.
I am content with the location choices, Brixton Bowl offers a wide range of tricks, giving us a cool selection of footages.
In comparison to Red bull ads, they don't correlate, normaly red bull would have small funny animated ads, however, their campagins like Red bull ramapage are very similar to what we did. We decided to do it like this because we believe it represents it more, a bit more influential and a bit more fun.
The persuasive techniques we used was to advertise a lifestyle rather than the product, seeing we didnt show the product as much but we showed a life style more.
I believe the product would be successful because its contemporary still of advertisement you see for other products.
To conclude, I was pleased with the overall outcome because we had a few difficulties, however, we learnt that DSLR are more fun and clearer to use.
This is an evaluation for my Red bull advertisement. The advertisement is of the product red bull energy drink. The advertisement starts off with one of the protagonist taking red bull from the ramp, then as the song gathers pace, they begin to warm up by riding around. As soon as the first bass drops the BMX skill kicks in, in time with the bass, giving it a cool effect. As the speed progresses, we have shot shots of the skills.
The advertisement which is thirty six seconds then ended with still motion images of the red bull can, with the images panning the can until its taken.
In heign sight i do believe the filming went only ok, due to the fact that the weather was poor and the location, Brixton Bowls is located outside, causing it to be slippery. The editing went well with the footage used, could of done a bit better but it was ok. The actual filming shot was good. Sami had creative ideas and make it really good.
What pleased me with the advertisement is that it we worked coherently and knew the deal line well. We edititied the footage as a team, so everyone had their say in which footage worked and which didn't. As a change we used DLSR instead, at first we used a Nikon d90 with a lenses that covered 85mm, then we used another camera with a lenes of 55mm. A 35 lense was also used. It had a different effect from the normal hand held camera.
I am content with the location choices, Brixton Bowl offers a wide range of tricks, giving us a cool selection of footages.
In comparison to Red bull ads, they don't correlate, normaly red bull would have small funny animated ads, however, their campagins like Red bull ramapage are very similar to what we did. We decided to do it like this because we believe it represents it more, a bit more influential and a bit more fun.
The persuasive techniques we used was to advertise a lifestyle rather than the product, seeing we didnt show the product as much but we showed a life style more.
I believe the product would be successful because its contemporary still of advertisement you see for other products.
To conclude, I was pleased with the overall outcome because we had a few difficulties, however, we learnt that DSLR are more fun and clearer to use.
Wednesday, 7 December 2011
Tuesday, 6 December 2011
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