Video Analysis

mour"This is zee German!"

This hilarious advertisment is released by Berlitz language school, where they use "play-on-words" to create a clever and unique commercial. Since release the ad has reached over twenty five thousands views on the video website youtube.

The opening scene shows the manager in command; using cut scene to demonstrate his power over the employee, frequent talk- loud and provocative; deep strong german accent.  After the exit of the manager, the rookie employee is left to fend for himself, with images of him becoming comfortable with his surroundings.

"we are sinking - mayday" is repeated over and over. The reply is "we are the germans", because of his soft voice, this infuences and comical side, becoming funny and humourous, with an almost "lisp" like pronounciation.

"we are sinking!" This is the queue for the on line knock out. " what are you sinking about." This portrays his innocence and the need for one to learn english at a higher level, which Berlitz offers.

the demographic for this ad is generally any gender, up to the age of around forty. This is a very open advertisement.

Tv and the internet, the two largest media platforms enables advertisements to be seen worldwide.

Video Analysis

The Big beer ad

This is the Austrailian company Carlton Draught's infamous "big beer ad".
The video starts of to the song of O Fortuna from Carmina Burana; where 'funny' beer lyrics is sang along. The video is influenced by beer, and in event to the title "the big beer ad" it is refrenced in the song, also is is the price, which creates humour. The scene starts of with men dressed in yellow overall charging towards men dressed in red overalls, chanting in rhythem to the song, with quiet funny lyrics, " This is ad is expensive." the us of the word "bloody", which is  a difficult word to use in advertising on mainstream creates a comical scene.

The unique factor is that the yellow overalls are charging in a group which looks like a glass of beer, and the red overalls are the upper body, with a hand and face.

0:32 seconds into the clip you will see the yellow overalls climbing over a fence - hilarious -  numerous members of the yellow trip over the fencing, giving this "braveheart" like advert a nice comical side.

The ad has since recived hits over one point five million, becoming an instant phenomanom.

Beer; mans favourite drink - this advertisment is purely desinged for a demographic of an age above eighteen, the legal age for drinking. The advertisment is mainly aimed at men because the assosiation with beer is men.

This advertisment has been view on the internet and TV, the two biggest media platforms.
This intelegent yet humourous advertisment is designed to encapture the audience with a war style advertisment, fighting and beer - three of mans' favourite things. The ending doesnt end in the expected fighting but ends instead with the cycle of drinking beer.

The overall quality of the video isnt that great, due to the fact its uploaded on youtube with a compressed file, saving memoary and time. However, due to that fact its on a 4:3 screen, and intended for a 16:9 screen the image quality has been compramised.

My first post

This is my first post and this is my introduction. My name is Christian and I am a student of media.

My hobbies are mountain biking, get an adrenaline rush.

Music wise, I'm quiet open, but at the moment I'm on a Dub step thing.