Alfred Hitchcock is commonly known as the master of suspense, man of mystery and the man of shadows. As these name suggests, Hitchcock has become renowned for his ability to create suspense and tension in his movies, such as The Birds; which then later influenced films such as Jaws, Psycho which has been inspirational for films such as Raging Bull. His fame and success has led to his name becoming and adjective in the movie industry, evoking suspense and tension in a manner that Hitchcock would execute this.
His technique has become appreciated, from the establishing shots from North by North West where Cary Grant is chased by an aero-plane in the corn fields, to his Close up of the violent Stabbing in the shower of Vertigo.
Being influential, many directors have either sampled, used or been inspired by Hitchcock's style, from Steven Spielberg's jaw to William Friedkin's The Exorcist. Hitchcock has become an icon, a symbol for contemporary Suspense. However, it wasn't just his creative ways to kill someone in a shower that caught the worlds attention, it was also his humor, in which it was implemented into these mad movies, such as Rear Window.
Thursday, 19 January 2012
Wednesday, 18 January 2012
Friday, 9 December 2011
30.1.5
http://www.youtube.com/watch?v=-xKJW9ZfDjs
Gucci advertisement
This advertisement is designed for the demographic of A and B. People who are highly skilled and highly paid. In reference to Maslow hierarchy table, this isn't a need, its something social. As it is displayed without product price and just the Brand, it becomes visible that this is an expensive product.
http://www.youtube.com/watch?v=3apKhUHn4oM
Asda
This advertisement is designed from E to C1 demographic. The use of price promise is deigned to draw the attention of people who don't have a massive disposable income, but where value matters, from Students to nurses who still owe money.
http://www.youtube.com/watch?v=EHFKE6PD_6U
Marks and Spencer
This advertisement is aimed for C1 to A on the demographic chart. This is completely opposite in comparison to the ASDA advertisement because instead of selling the value, they are trying to sell the product; by influencing some sexual nature on it, making it desirable.
Gucci advertisement
This advertisement is designed for the demographic of A and B. People who are highly skilled and highly paid. In reference to Maslow hierarchy table, this isn't a need, its something social. As it is displayed without product price and just the Brand, it becomes visible that this is an expensive product.
http://www.youtube.com/watch?v=3apKhUHn4oM
Asda
This advertisement is designed from E to C1 demographic. The use of price promise is deigned to draw the attention of people who don't have a massive disposable income, but where value matters, from Students to nurses who still owe money.
http://www.youtube.com/watch?v=EHFKE6PD_6U
Marks and Spencer
This advertisement is aimed for C1 to A on the demographic chart. This is completely opposite in comparison to the ASDA advertisement because instead of selling the value, they are trying to sell the product; by influencing some sexual nature on it, making it desirable.
30.1.4
http://www.youtube.com/watch?v=SP8E6ouSiC0
Cadbury
This advertisement has a unique selling point, because theres no mention of the product, chocolate, until the end, nor is there any relevance to the product. However, the reason this had become one of the most iconic advertisements of all time is because of its style, its catchy, the beat to the song is unique. Infact, due to the popularity of this advertisement, the original song from Phil Collins re-enterd the charts.
http://www.youtube.com/watch?v=dzcRSr6PW_o
The F word
This advertisement is designed to raise awareness, and so it has. The use of the sound beep to cover up the 'F' word is instantly assumed that the word is a rude one, a taboo word on television. However, they are substituting that word for Famine. The advertisement drew a lot of attention, and even though it caused a lot of controversy, its had become successful because it raises awareness.
http://www.youtube.com/watch?v=47LCLoidJh4
Awareness test!
So this starts of as a normal advertisement, a brainteaser, asking you to count the passes made. As the audience focuses on that and probably get the right answer, the advertisement narrator actually announces that there is a bear moonwalking. This had become transparent to the audience. This creates a guilt feeling emotion.
Cadbury
This advertisement has a unique selling point, because theres no mention of the product, chocolate, until the end, nor is there any relevance to the product. However, the reason this had become one of the most iconic advertisements of all time is because of its style, its catchy, the beat to the song is unique. Infact, due to the popularity of this advertisement, the original song from Phil Collins re-enterd the charts.
http://www.youtube.com/watch?v=dzcRSr6PW_o
The F word
This advertisement is designed to raise awareness, and so it has. The use of the sound beep to cover up the 'F' word is instantly assumed that the word is a rude one, a taboo word on television. However, they are substituting that word for Famine. The advertisement drew a lot of attention, and even though it caused a lot of controversy, its had become successful because it raises awareness.
http://www.youtube.com/watch?v=47LCLoidJh4
Awareness test!
So this starts of as a normal advertisement, a brainteaser, asking you to count the passes made. As the audience focuses on that and probably get the right answer, the advertisement narrator actually announces that there is a bear moonwalking. This had become transparent to the audience. This creates a guilt feeling emotion.
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