Key Terms      Glossary terms

Video format – Video format is the different file types avaialbe to video. For example there is wmv which is designed for windows, mov is quicktime and FLV is flash. For example in terms of imagery, JPEG is the most easy access file, rather than RAW and others.  AVI – audio visual interleave.

Streaming – video streaming is which you are reciveing files through the Internet to view footages. Video streaming is used widely with Websites such as BBCiplayer or Youtube.

File compression – file or data compression is when ones file is compressed to a smaller size, making it easier to upload to the internet, so less file has to be streamed online. Uploading videos to youtube will help when your file is compressed, it will make it easier to upload and download.

Aspect ratio – Aspect ratio is the ration between the width to the height of the screen. More common screens such as FLAT screen tv and LCD screens have the ration 16:9 and 4:3 is Most computer monitors.

Frame rates – Frame rates is the frequency in which image pace is received, this is called frames for individual frames.

The sub servant chicken!

This was a stepping stone in advertising; Burger king took selling fast food to another level. Using programming to develop a ad where the consumer interacts with the actual advertisements allows demographic to become personal with it.

The ad was released online where you would take command of a human chicken in an apartment. Typing in a command into the box would automate a feature - i.e. sit down and the chicken would sit down.

However, this had nothing to do with Burger king, yet it was super effective...why? because this would get the consumer to think about the program with their friends, where burger king would be mentioned.

Scripts

Script

Scene one – Introduction Five shot rule.         Medium shot Introduction to music	Have opening scene with me doing something normal – listen to music or on the phone. Then have camera man watch me playing table tennis and get my name.
Scene two – Media related Shot from down below with high angle.	This scene will be about the last film watched. – drive. It will have me discussing the effects of the film from a media aspect.
Scene three - My likes. Zoom in shot from medium to close up	Will have footage form youtube of my favorite football players. Then will have me discussing why I like football, the team I support and the players I like. Robin van persie. Ronadlinho zidane and ibrahimovic.
Scene Four - /my taste in music. Medium shot	This will be me discussing my likes in music… genres and style and why I like it.
Scene Five – the closing scene	This will be a scene where I will add humor into it. Have a far shot of my phone or mp3 being robbed of me… linking to the first scenes.

Evaluation Task 6

Task Six

In hindsight, I believe that my execution of the weekly targets and the lesson logs have been successful. I have reached my overall target of producing a video about myself and posting it on my blog. 

http://christianpatthavy.blogspot.com/

To meet my target of completing my production I had to produce weekly targets, helping me spread out the workload. Organisation is key to success.  

To have a well-organised production, I wrote a script, helping me plan my shooting. This compiled of shots angles, what I am going to say and the settings. The script; in hindsight was very helpful for me to achieving a well planned out executed video, however, in the future I plan to have the effects written in the script.

A major stepping stone and learn curve for me what to use the software to help me achieve a well-produced video. Adobe premier pro and Final cut was the software used; different from each other, both having their pros and cons. The reason why I used adobe premier pro is because it is designed for a Windows operating system, rather than Mac, allowing me to use it at home, Final cut is designed for Mac. 

The five shot rule was very educational upon helping me through out this course:

1. 1. Close up on hands
2. 2. Close up on face
3. 3. Wide shot
4. 4. Over the shoulder
5. 5. Creative shot

The five shot rule was used in my video production, helping me create a smooth transition from one set of frames to another set of frames. Also, the creative shots I used were zoom in and out from medium shot to close up – helping me engage with the viewer. 

Discovering how to use the camera effectively with and without a stand to help produce good shots was enjoyable. 

To motivate me as a learner – an effective learner- I just needed to be engaged in the activities more. Bit more known in the teamwork. The independent work I was fine, I just needed to post my ideas a bit more widely. 

The comments about my video production have helped me understand how to shoot more effectively and how to make the shooting more effective. I understood from the feedback that my sounds quality isn’t the greatest, which in the future will help me focus more attention on that.

Personally, I think I can improve on my editing, I believe I can be more creative to produce a better selection of shots – something to capture the attention more. 

My overall view of my video is that I believe its good in terms of visual footage and information. I tried to add humour with me getting my headphones stolen at the end of the video, linking to the intro where I start up the music. I also tried to be as informative as I can be, giving reasons why I am in media. 

The overall unit gave me a clear perspective on video shooting and how to make shots effective. The viral marketing research was the most effective for me in terms of what I want to do when I finish studying this course.             

Evaluation Task 4

Task 4

This essay is an evaluation of the video production I have completed for Unit 62; I will be evaluating and reflecting on how I believe I have done, on how my peers have critically analyzed my footage and on how I will improve my videos in the future. 

The content of the video is based all around me, on what hobbies I like, influential people and why I chose media. It also includes a few likes and dislikes. I used shots such as medium body shot to show me as an equal amongst others, however, I also used a low shot aiming high to show that I do poses knowledge in a few media platforms.

The section of the film, which I believe is effective, is the beginning shots, where I took into account the five shot rules, giving it a simple and basic feel. Playing the music in the first shots generates a feel of beginning. Allowing the viewers to become more interacted with the footage. This will be a common expectation in the advertising world, where you have to grab the viewer’s attention within seconds. 

Considering the feed back that I have received from my peers, I understand that the sound quality of my footage can be more accurate and more fluid, and that is something I believe I do need to improve on, as it isn’t the best aspect which I’m strong at. Another aspect that I should improve on is the transitions from one frame to another, I would like this to be smoother and at a good tempo – hopefully having a correlation with the music. 

There is a lot of difference between a professionally produced video, and mine and that also includes money and equipment. Time is also an aspect. Having only used Final cut pro for a short time does not compare to professionals. The quality of footage also contains a massive gap – giving me an insight of how to make it better. One thing I can be content with is the actual information.

To improve my videos for the future, I shall spend more time focusing on editing, making the sound of higher quality, easier to hear and making the music a bit more inter linked with the footage. Improving my transitions is something I will definitely need to improve, allowing me to make a smoother video.

To conclude, the feedback from my peers has educated me on what I need to change and what was effective.

My Video!